We will advise you what you need to do in order to make your content seo-friendly or we will do it for you if you use our content writers. The content is the most important component for your online performance. And you have to optimize the content as per the defined eMarketing strategy that you will use for improving your online performance. You may find some content optimization tips below if you are not afraid of technical details.
Include Character statement:
Character statement in the head portion of the html. Should be the character set html was created.
ie. <meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1">
Each page will be focused around 2-3 researched keyword phrases.
Title Tag:
Targeted keyword phrase should be positioned close as possible to the beginning of the title tag.
63 characters maximum length
Call to action, (middle or end). ie. Get an instant quote!, call for, enroll now, etc.
Unique for every page.
Description Tag:
Targeted keyword phrase should be positioned close as possible to the beginning.
152 character limit.
Attention grabber, call to action if not used in title tag.
Set your description apart from your competitors.
Keyword Tag:
Low importance
Use synonyms, alternative phrasings, abbreviations, contextually relevant phrases.
No need for commas.
Limit to 10
Heading 1 Tag.
Should be used on every page to highlight to the user the purpose of the page and position the keyword phrase near the beginning of the sentence. Similar rules to title tag.
Heading Tags:
Use only one H1 tag.
Use H2, H3, etc when designating paragraph headings or emphasizing a particular block of text.
Use to create aesthetically pleasing layout.
Include keyword phrase, alternative phrasings and contextually relevant phrases when appropriate.
Bold, Underline and Italics:
Used by the engines to determine the valuable keywords for the page.
Use where appropriate and contextually relevant.
Don't force it, if it doesn't look natural to the reader the conversion level will suffer.
Use the <b> tag instead of <strong>, if using Dreamweaver you can change your default settings, Edit>Preferences>General
Hyperlinks:
Use keyword anchor text when possible.
Instead of "Click here to purchase product X" make it Purchase Product X Now!
Link keywords that refer to other pages.
Open all external links as new windows and use sparingly.
Links to important pages for indexing must use absolute paths (http://www.domain.com/products.html), links to pages with little content or unimportant to indexing use relative links (/contactus.html).
Vary link text to the same page, when possible.
Plain text navigation on the bottom of every page pointing to main pages and sitemap.
Provide calls to action linked to important website conversion areas above the scroll on every page.
Check all links are functioning.
Content:
Easy to read blocks of text.
Match font and formatting styles and sizes of existing website.
Avoid excessive use of tables, use CSS if possible.
Ensure content is spell and grammar checked.
Contact information should be prominently featured above the scroll.
Keyword density:
Number of times you use a keyword phrase/total number of phrases per page.
Density should be 2-6%
If too dense use synonyms and alternative phrasing.
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