Also known as News Release and Press Statement. This type of content is one of the most valuable for optimization and can quickly drive traffic from new sources to the Web site. Press releases can be written on almost any topic and released on a wire. They can have an astounding effect on links if they are optimized for Web release. Good topics would be centered on important industry keywords.

The different Press Release Networks have almost the same format for press releases. Usually the press release's elements are as follows:

• Headline - used to grab the attention of readers and briefly summarize the news.
• Dateline - contains the release date and the originating city of the press release.
• Introduction - first paragraph in a press release, that generally gives basic answers to the questions of who, what, when, where and why.
• Body - detailed cotnent of the release.
• Boilerplate - generally a short "about" section, providing independent background on the issuing company, organization, or individual.
• Contact Information - name, phone number, email address, mailing address, or other contact information for the PR or other media relations contact person.

Our content writers will be able to create a press release for you. Or we will give you optimization guidelines in terms of your SEO targets if you do it by yourself.

Search Engine Optimization Considerations:

• Title the document with targeted keywords based on its content
• Keep it short and to the point
• Use keyword based links in the Press Release linking back to the Web site
• Post the release to the Web site prior to releasing in on a wire service